While driving, Bells tried washing an apple out the car window at 70 mph (steering with her knee) and Dorothy had one very reasonable response: “You need a wipe. Like a good wipe.”

That absurd moment sparked a bigger question: why are most wipes so bad?

We went deep into the wipe world meeting with labs, chemists, manufacturers, and ingredient suppliers around the globe and quickly discovered an industry full of harsh chemicals, cheap fibers, misleading claims, and products that simply don’t perform.

So we built the wipes we wished existed and didn't stop there ...

Today, we’re building more than a wipe brand. We’re creating an entirely new category of wipes designed for real life.

Because life is messy. And there’s a wipe for that.

Women-owned.

USA designed & formulated.

Made in New Zealand.

Built for chaos.